Jacaranda FM


February 2014

Radio, Scriptwriting
About This Project

Once a year, South Africa’s largest independent radio station, Jacaranda FM, hosts BrandXpand – an exclusive deal for local brands and business owners to get tailored advertising on-air. As part of the package, clients received a one-hour creative diagnostic session with renowned radio advertising specialist Ralph van Dijk, who conceptualised a core message for their brand. Content Candy then took this brand statement, and produced scripts for each client, that aired on Jacaranda to over two million listeners for the next 12 months.