The Forum Company


March 2017

HubSpot, Inbound Marketing
About This Project

The challenge


The Forum Company is not your average conferencing, weddings and events company. With five venues based in Cape Town and Gauteng (including the iconic Turbine Hall), their digital marketing speaks to a variety of audiences. Having settled on HubSpot as their marketing tool of choice, they needed an experienced, and importantly, LOCAL HubSpot partner to help them onboard to their new marketing software.

The solution


Setting up a Hubspot portal requires a practised hand. The first step is a thorough buyer persona exercise, done hand-in-hand with the technical setup of the platform. We helped The Forum Company create the relevant subdomains for their two websites ( and, as well as build branded templates for their landing pages and emails, and added custom CTAs to embed in their websites and blog sections.

In addition, we migrated their existing 100+ blog posts and content to HubSpot, closing the loop for robust tracking and reporting on their marketing efforts. Creating custom forms is standard with every HubSpot onboarding, and being an events company, The Forum’s contact forms are highly customised, with multiple venues to choose from, dates and times, budgets and no. of guests.



CertifiedPartnerContent Candy is a HubSpot partner agency in Johannesburg — if you need help onboarding to HubSpot or would like someone to fine-tune your HubSpot portal, we’ve got your back.

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